Guilhem Bertholet

Guilhem Bertholet has a diverse work experience. Guilhem is currently working at Invox Content Marketing, where they hold the positions of Chief Content Officer and CEO. Guilhem founded Invox in 2012 and is passionate about content marketing, inbound marketing, marketing automation, social media, SEO, account-based marketing, and sales content.

Guilhem is also a member of the Content Club, which is a community of Content Managers and Heads of Content who share practices and provide support to each other.

Additionally, Guilhem has experience as a board member and co-founder of Visio-Avocats, a role they held from 2018 to 2023.

Furthermore, they have worked at HEC Paris since 2008, where they initially served as an entrepreneurship, innovation, and web marketing lecturer. From 2011 to 2022, they were the Startup Incubator Manager. During their time at HEC Paris, they helped accelerate over 80 startups and built a strong ecosystem for entrepreneurs.

As a startup advisor, Guilhem provides guidance and support to multiple web startups, helping them with product development, sales, business modeling, fundraising, and team building.

Guilhem was the co-founder of Merlin/Leonard from 2017 to 2019, and La Cuisine du Web from 2012 to 2019.

Guilhem also founded AperoEntrepreneurs in 2010, a meetup for young entrepreneurs that takes place in multiple European cities.

Guilhem served as a co-host for BlendWebMix, a well-known conference in France for web makers.

Lastly, Guilhem co-founded WeLoveSaaS, a B2B SaaS magazine that operated from 2012 to 2013.

Guilhem Bertholet completed their Master of Science (M.Sc.) in Entrepreneurship/Entrepreneurial Studies from emlyon business school from 2001 to 2006. In 2008, they attended MACH (Microsoft Academy for College Hires) for a marketing program, although no degree was specified. In 2022, Guilhem obtained their HubSpot Certified Trainer degree from HubSpot Academy, specializing in CRM & Marketing Automation. Additionally, they received various certifications from HubSpot Academy, including HubSpot Trainer Certification, Certification sur l'Intégration Salesforce, Growth-Driven Design Agency, HubSpot Reporting, Implémentation du Marketing Hub, Platform Consulting, SEO, Data Integrations Certification, Implémentation du Sales Hub, Sales Hub de HubSpot, Certification au logiciel Service Hub, and Delivering Client Success.