Antje Lauterbach

Performance Marketing Lead at Inyova

Antje Lauterbach has a diverse work experience in marketing and digital marketing roles. Antje is currently working as a Performance Marketing Lead at Inyova Impact Investing since 2021. Prior to this, they served as a Senior Digital Marketing Manager at Nakoa.Digital from 2020 to 2021, where they helped brands succeed in digital marketing channels. In 2020, Antje worked as the Head of Marketing at Dr. Oetker Hospitality GmbH for five months.

Antje's experience also includes working as a Brand & Marketing Manager at OzHarvest from 2018 to 2019, where they contributed to driving fundraising and behavior change outcomes. Antje managed strategic projects, implemented marketing technology upgrades, and led acquisition and fundraising campaigns.

Before OzHarvest, Antje held various marketing roles at Columbus Direct Travel Insurance from 2013 to 2018. Antje served as the Head of Marketing APAC.ME.ROW, promoting the Columbus brand across the APAC, Middle East, and Rest of the World regions. Antje also worked as the Marketing Manager for Australia & New Zealand, focusing on customer acquisition and retention strategies.

Earlier in their career, Antje was a Marketing Manager EMEA at Collinson Insurance Group from 2011 to 2013. Antje also worked as an International Marketing Executive at the same company from 2009 to 2011.

Overall, Antje Lauterbach has a strong background in marketing and digital marketing roles, with experience in brand management, digital analytics, and strategic project management.

Antje Lauterbach completed their Bachelor's degree in International Business with Honours Equivalent from the International School of Management in Germany. Antje studied at the institution from 2005 to 2009. In 2007, they briefly attended Euromed Marseille Ecole de Management for studies in International Business. In 2008, they also attended California International Business University, but further details about this experience are not provided.

In terms of certifications, Antje obtained several credentials in various fields. In 2014, they became a BingAds Accredited Professional through Microsoft. In 2016, they completed the Learning Design Thinking: Lead Change in Your Organization course offered by Lynda.com. In 2017, they obtained certifications in Digital Marketing Planning E-Learning from Smart Insights and The Data Science of Marketing from Lynda.com. In 2018, they earned certifications in Advanced SEO: Developing an SEO-Friendly Website and Project Management Foundations, both from LinkedIn. In 2019, they obtained GDPR Compliance: Essential Training and GDPR for Marketers certifications from LinkedIn, as well as the Inbound Certified credential from HubSpot. Most recently, in 2020, they became a Google Ads Certified Professional.

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Timeline

  • Performance Marketing Lead

    August, 2021 - present

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