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George Porter

Director Of Programmatic at iONE Digital

George Porter has extensive experience in programmatic advertising and operations. George currently serves as the Director of Programmatic at iONE Digital, a position they have held since July 2021. Prior to this, George worked as an Advertising Operations Manager at Den of Geek from November 2018 to July 2021, where they were responsible for increasing programmatic revenue and ensuring campaign performance.

Before that, George served as a Programmatic Manager at The Week from March 2017 to November 2018, where they optimized supply side partners and implemented strategies to increase yield. George also held a similar role at Mental Floss from March 2017 to September 2018.

George's earlier experience includes roles at Adiant, where they served as Manager of Publisher Operations from January 2016 to March 2017 and as a Publisher Account Manager from September 2014 to January 2016. George also worked as an Ad Optimization Analyst at Adiant from June 2014 to September 2014, where they analyzed advertiser data and optimized CPCs and CPMs to increase revenue.

George's career started as a Marketing Intern at Girls on the Run International from January 2014 to May 2014, where they helped create a brand awareness campaign and managed social media accounts.

George Porter attended West Virginia University from 2009 to 2014, where they earned a Bachelor of Strategic Communications degree with a focus on Advertising.

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Timeline

  • Director Of Programmatic

    July, 2021 - present