Iowa Agriculture Water Alliance
Jeff Lucas currently serves as the Executive Director of the Iowa Agriculture Water Alliance, a position held since June 2024. With an extensive background in the rodeo industry, Jeff has been a Professional Rodeo Announcer for the Professional Rodeo Cowboys Association since January 2012, announcing several prestigious events and earning accolades as Idaho Cowboys Association Announcer of the Year multiple times. Prior roles include Chief Operations Officer at Big Bend Trailers, Chief Marketing Officer at Swamp Fox Innovations, and National Sales Manager at Hello Truck Lease, where Jeff developed an innovative leasing program. Jeff's experience also encompasses consulting at Route Consultant and social media marketing in the agriculture sector. Jeff holds a Bachelor of Science degree in Elementary Education from Iowa State University.
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Iowa Agriculture Water Alliance
The Iowa Agriculture Water Alliance is a nonprofit working to get water quality projects on the ground in Iowa through farmer-led efforts. We were formed by the Iowa Soybean Association, Iowa Corn Growers Association, and Iowa Pork Producers Association. Based in Ankeny, Iowa, our work reaches farmers statewide. To date, we’ve fundraised over $220 million dollars for Iowa’s farmers. We’ve connected more than 150 organizations to work together for water quality, and we’ve reached thousands of farmers through our communications efforts. IAWA works with agri-businesses, commodity groups and other farmer-led orgs, public agencies, cities and counties, universities, researchers, conservation professionals, and others to find and deploy market-based solutions to water quality problems. IAWA promotes practices that improve soil health and preservation, such as cover crops, no-till, and nutrient management. We also support in-field and edge-of field practices such as bioreactors, saturated buffers, prairie strips, and wetlands. The IAWA Business Council is a nationally recognized, award-winning group of about 20 companies who partner on public-private water quality projects, and innovate together to continue to find water quality solutions. Interested in joining the cause? Visit iaagwater.org to learn more and reach out!