Marina Montecchi

Marina Montecchi is an experienced Shopper Analyst and Category Manager at Iper La Grande I since August 2021, where responsibilities include studying consumer behavior, purchasing patterns, and managing the personal beauty and care category. Previously, Marina held the position of Assistant Buyer, contributing to strategic procurement and fostering supplier relationships. Earlier experience includes a Digital Marketing Internship at Pipex Italia, which involved assisting in digital campaign execution and data analysis for user behavior insights. Marina holds a Master of Science in Marketing, Strategy, and Innovation from Cass Business School and a Bachelor's degree from Università Cattolica del Sacro Cuore, complemented by a high school diploma focused on languages from Educandato Statale Emanuela Setti Carraro dalla Chiesa.