Alyssa P. is a seasoned content marketing professional with diverse experience across various industries. Currently serving as a Content Marketing Specialist at IPEX by Aliaxis since June 2024, Alyssa develops and implements comprehensive content strategies while optimizing content for SEO and lead generation. Prior roles include Content Lead at StoryTap, where Alyssa executed marketing strategies and managed analytics for content effectiveness, and Content Marketing Manager at Candybox Marketing, focusing on high-engagement strategies for clients. With a background in writing, editing, and digital marketing campaigns, Alyssa has honed skills in creating compelling content and driving audience engagement, supported by a Bachelor of Arts in Business Communications from Brock University.
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