Karla Rivera

Karla Rivera is a seasoned media professional with extensive experience in digital investment and media planning. Currently serving as a Senior MP at IPG Health since August 2023, Karla previously held positions at Publicis Groupe as Supervisor of Digital Investment and Senior Media Planner, where responsibilities included strategy and planning for major accounts like Samsung and Ralph Lauren. Prior roles at Carat USA and other organizations involved managing successful marketing campaigns, maintaining vendor relationships, and executing effective media strategies. Karla's background also includes internships in marketing communications and content development, complemented by a Bachelor's degree in Organizations Management Studies from Gettysburg College.