IPG Mediabrands
Anant Veeravalli serves as the Global Head of Analytics at IPG Mediabrands since November 2024, leading a collective of over 1000 analytics professionals in a unified Center of Excellence. Previously, Anant held the position of Integrated Omnicom Head of Data, Technology & Analytics at Hearts & Science from July 2022 to October 2024, where responsibilities included overseeing the integration of marketing data and analytics across seven Omnicom agencies for a Fortune 15 client. Anant also has extensive experience from roles such as Head of Media Data, Technology & Analytics at Hearts & Science, Vice President at Merkle, and Senior Business Analyst at DDC Public Affairs. Anant's educational background includes a Master’s degree in Electrical and Computer Engineering from The University of Alabama in Huntsville and a Bachelor’s degree in Electronics and Communications from the University of Madras.
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IPG Mediabrands
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Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM and Initiative and through its award-winning specialty business units Reprise, MAGNA, Orion Holdings, Rapport, Healix and the IPG Media Lab.