Anto Inigo

Anto Inigo serves as the Senior Vice President of Analytics at IPG Mediabrands since May 2025, where responsibilities include leading a portfolio of retail clients to establish scalable measurement frameworks that connect media and brand performance with business outcomes. Prior to this role, Anto held several positions at Merkle, including Analytics Leader - Sr. Director from January 2014 to May 2025, overseeing multi-million dollar analytics engagements and collaborating directly with client executives to address business challenges through advanced analytics. Anto's career began at Mu Sigma Inc., where various titles were held, culminating as Engagement Manager, focusing on client relationships, project management, and decision science. Anto also gained early leadership experience as the Students Union Chairman at PSG College of Technology while earning a Bachelor's degree in Electronics from the same institution between 2004 and 2008.