Diego Carrion Caro

Diego Carrion Caro is currently serving as a Programmatic Trader Executive at Mediabrands since April 2023. Prior to this role, Diego worked at IKI Group from May 2019 to April 2023 as a Programmatic Specialist & Ad Ops, where responsibilities included end-to-end management of programmatic campaigns, strategy planning, measurement and tracking execution, audience management via DMP, and performance optimization. Tools utilized during this period encompassed DSPs like Adform and Google DV360, along with analytics platforms such as Google Tag Manager and Google Analytics. Diego also gained experience in consulting through an internship at mundoFranquicia in early 2018. Educational qualifications include a Master’s degree in Digital Marketing from ICEMD and a Bachelor’s degree in Marketing from ESIC Business & Marketing School.