Neha A. Mubeen

Neha A. Mubeen currently serves as VP of Growth Analytics at IPG Mediabrands, following a successful tenure as Director of Growth Analytics at UM Worldwide. In this role, Neha pioneered cost-effective direct-to-consumer strategies that significantly enhanced conversion rates and implemented agile frameworks that quadrupled return on ad spend year-over-year. With an extensive background in data and analytics, Neha led high-performance teams to build reporting systems integrating national TV viewership and in-app activity metrics and gained multiple awards for innovative data strategies. Educationally, Neha holds a Master of Science in Marketing Science from Columbia Business School and a Bachelor of Business Administration in Digital Marketing from FLAME University, graduating with honors.