Pavel Koreň

Pavel Koreň is a Research & Insight Director at IPG Mediabrands since August 2013, specializing in marketing strategies, data integration, and the development of media and marketing tools. Koreň leads teams in Insight and BI departments, conducts diverse research, and contributes to the agency's strategic growth while representing it at research institutions and industry associations. Previous experience includes roles as Research Manager, Research Specialist, and Research Executive at Omnicom Media Group, focusing on media analytics, client relationships, and international marketing studies. Early career experiences include serving as a Senior Credit Analyst at Citibank, IT support at Coolhousing, and collaboration on studies with SC & C. Education includes a Master’s and Bachelor's degree in Sociology from Charles University in Prague.