Rich Grosskettler

Rich Grosskettler is an experienced leader in digital transformation and analytics within the healthcare sector. Currently serving as Group Director of Client Solutions in Health Analytics at IPG Mediabrands since September 2024, Rich oversees a team of 20 analysts supporting Merck's U.S. operations. Previous roles include Vice President and Managing Director of Health at Loop Horizon, where Rich led a significant global digital transformation project, and Global Head of Product Management for Digital Marketing at GSK, impacting over $200M in revenue. Additionally, Rich has held director-level positions at Energage, WebMD, and served as Principal and Chief Product Officer at North Hero Creative, driving product innovation and operational efficiencies for top pharma brands. Other notable experiences include roles at DMW Direct, Bill Me Later (now part of PayPal), Swift Financial, and ING Direct, contributing to a robust background in digital strategy, product management, and user experience design.