Yue Sun is a seasoned programmatic media professional with extensive experience across multiple companies in the digital advertising sector. Currently serving as the Manager of Programmatic at IPG Mediabrands since June 2025, Yue previously held the position of Senior Programmatic Media Manager at Gravity Global, where top-tier accounts were successfully launched and optimized across various programmatic channels. Prior experience includes serving as the Lead Programmatic Trading Specialist at AUDIENCEX, managing high-value campaigns, and driving significant revenue growth, alongside roles at Adara - A RateGain Company, where responsibilities included leading programmatic trading and ensuring client success. Yue's foundational experiences include positions at Neustar, IW Group Inc., and earlier roles in research and media planning, backed by a Master's degree in Strategic Communication from the University of Missouri-Columbia and a Bachelor's degree in Advertising from Shanghai University.
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