Felicia Tan is a dedicated performance manager with extensive experience in digital marketing and performance management. Currently at iProspect since January 2021, Felicia has progressed from Performance Activation Executive to Associate Performance Manager and now Performance Manager, executing strategic campaigns and optimizing paid media initiatives. Prior to this, Felicia worked as a marketing executive at The Centre Stage, leading successful e-commerce launches, and as a performance intern at iProspect, where automation of reporting processes improved efficiency. Earlier experience includes a marketing and business development internship at U VENTURES PTE. LTD. and a role as a temporary tax officer at the Inland Revenue Authority of Singapore (IRAS). Felicia holds a Bachelor of Science in Economics from Singapore Management University.
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