Mercedes Avendaño

Mercedes Avendaño serves as the Directora de cuentas digitales at iProspect since September 2021, leading a team of 10 in guiding clients through the implementation of digital communication strategies across various sectors, including appliances, insurance, and government. Prior experience includes a dual role at Aivo as Team Leader and Paid Media Specialist, focusing on inbound objectives via Salesforce and optimizing paid media campaigns. At Omnicom Media Group, Mercedes held the position of Regional Paid Media Team Leader, overseeing a team and managing campaign budgets for notable clients such as FedEx and PepsiCo. Previously, at Starcom MediaVest Group, Mercedes advanced from Search Analyst Senior to Digital Manager, handling digital activations and budget optimization for clients like P&G and Samsung. Educational qualifications include a Licenciatura in Marketing from Universidad de Ciencias Empresariales y Sociales, along with certifications in web design and front-end development.