Ryun Hobbs is an experienced analytics professional with a comprehensive background in digital marketing and measurement strategies. Currently serving as the Director of Analytics at iProspect since July 2017, Ryun develops measurement approaches for various campaigns, including brand awareness and conversion initiatives. Prior roles include Associate Director and Supervisor of Analytics at iProspect, where oversight of multiple teams and cross-project collaborations was key. Ryun has also contributed analytical expertise at OMD USA, where report creation for major retail clients was a focus, and at SERINO/COYNE, where the development of client-facing reports integrating digital and social media analytics was emphasized. Earlier experiences include roles in marketing internships and social media management across various theatre companies. Ryun holds a Bachelor of Science in Marketing and Management from The Wharton School, obtained in 2012.
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