Eduardo Lencina

Eduardo Lencina has extensive experience in data processing and management, currently serving as DP Manager at Ipsos since February 2015. Previously, Lencina held positions at TNS Argentina from October 2006 to January 2015, including Data Processing Manager and Senior Analyst in Data Processing, with responsibilities for Global P&G tracking for TNS Spain. As an independent consultant from 2000 to 2005, Lencina specialized in market research data processing for notable clients such as AC Nielsen and Synovate. Additionally, Lencina worked as the Quality and Audit Manager at SIEMPRO - SISFAM from 2002 to 2004, focusing on quality methodologies and data collection for social protection programs in collaboration with the World Bank and BID. Earlier, Lencina was the Head of Data Processing at MK Investigación y Desarrollo from November 1997 to December 1999, where skills in CATI implementation were developed.