Hadassa Bastos Amaral Edueta

Hadassa Bastos Amaral Edueta currently serves as Business Director and Head of CX and EX at Ipsos since January 2024. Prior experience includes Head of Marketing for Large Animals at CEVA SANTE ANIMALE and roles at Capgemini, where responsibilities encompassed leading innovation strategy and managing marketing technology solutions for enhanced customer experience. Hadassa also held strategic marketing positions at Honda Brasil, Affinity Petcare, and 3M, with a strong focus on project management, market analysis, and branding initiatives. Educational background includes a Bachelor of Economics in Derivatives from Universidade Estadual de Campinas.