Lars Pahlman

Lars Pahlman is a seasoned professional with extensive experience in brand tracking, customer experience, and healthcare, currently serving as Director and Head of Brand Tracking, CX, and Healthcare at Ipsos since May 2024. Prior to this, Lars held various leadership positions at Nepa from January 2016 to May 2024, including Managing Director, Senior Advisor, and Global Account Management Lead. Lars has also contributed as a Board Member at SWEDMA and Omeo Financial Consulting AB, and served as CEO and Managing Partner at BlueCarrot from October 2010 to December 2015. Earlier career experiences include roles at Omeo Financial Consulting AB, KPMG, and Lyllo.se, where Lars was a founder. Lars holds multiple degrees in psychology and marketing from Stockholm University, as well as further education from Berghs School of Communication, the University of Amsterdam, and Lund University.