Richard Elias

Richard Elias is a seasoned professional with extensive experience in marketing research and brand analysis, currently serving as Senior Vice President at Ipsos since August 2010. In this role, Richard leads a team focused on advertising testing, multimedia campaign tracking, and brand health tracking, ensuring exceptional project execution and client insights. Prior to Ipsos, Richard held positions at NRG Research Group, the Ministry of Health and Long-Term Care, and various academic institutions, demonstrating a strong background in both qualitative and quantitative research methodologies. Richard holds a Master’s degree in Social Psychology from the University of Guelph and a Bachelor’s degree in Psychology from the University of Manitoba.