Rodrigo Urti

Rodrigo Urti has over two decades of experience in market research and consultancy, currently serving as Head of Brand Health Tracking & Creative Excellence at Ipsos since January 2003. Rodrigo has held multiple leadership roles within Ipsos, including Managing Director of Ipsos Connect Brand Expression and Regional Director, spearheading teams across Latin America to deliver innovative market research solutions. As Global Communications Leader, Rodrigo focused on empowering client service teams and integrating cutting-edge methodologies such as digital advertising and neuroscience. Prior to Ipsos, Rodrigo was the Entrepreneurial Services Director at Uruguay XXI, where strategic planning for the international marketing of Uruguay was a key responsibility. Rodrigo's academic credentials include an MBA from IEEM - Universidad de Montevideo and a Master's in International Relations from the Diplomatic School of Spain.