Anna Berthels

Anna Berthels is an experienced copywriter and transcreator, currently holding positions at Factor_ and IQ-initiativet, focusing on the adaptation and localization of consumer-facing content and factual articles about alcohol. With a strong background in UX writing and digital marketing, Anna has contributed to various companies, including Kry, franklyfluent, and Flyttsmart, where responsibilities included crafting web and app copy, developing brand platforms, and establishing writing guides. Anna's expertise spans multiple industries, having worked with notable brands such as Heineken and Alpro. Anna holds a Master of Science degree in Marketing from the Stockholm School of Economics and a degree in Copywriting from Forsbergs.