Jasmine Chong

Jasmine Chong has extensive experience in the media and entertainment industry. Jasmine is currently the Head of Marketing & Strategy at iQIYI.com, where they have successfully doubled the company's revenue and subscribers' growth through effective marketing campaigns. Prior to that, Jasmine worked at Astro for many years in various roles. As the Business Lead for the iQIYI Partnership, they achieved exceptional results, exceeding all business goals set for 2020. Jasmine also served as the SAVP of Content Strategy & Business Planning, where they strategized Astro's long-term content plan and reduced content costs by 15% through strategic business planning. Earlier in their career at Astro, Jasmine demonstrated their project management skills as a Business Development Manager, successfully launching a premium product and increasing Average Revenue Per User (ARPU). Jasmine began their career at Astro Overseas Limited as a Financial Analyst, assisting in joint ventures and acquisitions. Overall, Jasmine Chong's work experience showcases their success in driving growth and implementing strategic initiatives within the media and entertainment industry.

Jasmine Chong holds a Bachelor of Science degree in Finance from Drexel University. Jasmine also has obtained a certification in Marketing: Conversion Rate Optimization from LinkedIn in 2021.