Amanda Hartzmark is an Associate Principal in Brand & Commercial Strategy at IQVIA, where they apply strategic marketing expertise to enhance consumer experiences through data analysis and storytelling. Previously, Hartzmark served as Sr. Director of Marketing Intelligence at AbelsonTaylor, building a data-driven culture and achieving significant financial growth. They also lectured at Santa Monica College and held various positions in analytics and marketing strategy, including as a Fulbright Scholar at FGV. Currently, Hartzmark is pursuing a Doctor of Philosophy (PhD) and a Master of Science in Analytics at The University of Chicago, while holding a Bachelor of Arts from the University of Notre Dame.
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