Betty Michelson is an accomplished professional with extensive experience in sales and digital solutions within the healthcare and life sciences industries. Currently serving as the Director of Sales Solutions at IQVIA since August 2021, Betty focuses on enhancing brand experiences through innovative digital marketing engagement. Previously, as Vice President of Digital Solutions at DMD, an IQVIA business since August 2016, Betty helped healthcare companies effectively target and connect with audiences in the U.S. Additional roles include Sales Director at Veeva Systems and Sales Director for the Americas at Zinc Ahead Ltd, as well as a Tech Solutions Sales Executive at IMS Health. Betty holds a Bachelor of Science degree in Marketing from Penn State University, completed in January 1985.
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