IQVIA
Catarina Serrano is an experienced professional in strategic marketing and multichannel engagement, currently serving as Associate Director at IQVIA since July 2015, where responsibilities include supporting commercial solutions design and developing marketing materials for the business development team. Prior roles include Product Manager at Tecnifar, Marketing Manager at Welance, Senior Consultant at Eurogroup Consulting, and Business Development Manager at Generis Farmaceutica SA, showcasing a strong background in product management, strategy development, and market analysis. Catarina holds an MBA in Marketing from The Lisbon MBA Católica | Nova and has completed advanced courses in Pharmaceutical Product Management and Digital Marketing & Strategy. A foundational degree in Pharmaceutical Sciences was obtained from Universidade do Porto.
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IQVIA
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IQVIA, formerly Quintiles IMS Holdings, Inc., is an American multinational company serving the combined industries of health information technologies and clinical research. It is a provider of biopharmaceutical development and commercial outsourcing services, focused primarily on Phase I-IV clinical trials and associated laboratory and analytical services, including consulting services.