Lori Kaplan

Lori Kaplan serves as Vice President of Go to Market Strategy & Enablement at IQVIA, overseeing global technology solutions in areas such as sales enablement, solutions engineering, and commercial operations since August 2016. Previously, Lori held the role of Director of Global Sales Enablement, leading strategies for the Technology Solutions business unit. Prior experience includes being Principal at Marketing & Sales Enablement Consulting, LLC, and various roles at Houghton Mifflin Harcourt, IBM, and LexisNexis, where Lori focused on sales enablement, go-to-market strategies, and marketing operations for diverse industries. Lori holds a B.S. in Marketing and Advertising from Syracuse University and has further education from Babson College.