Aiten Novruzova

Visual Merchandiser at IRANI CORP (FACTORY 54)

Aiten Novruzova is an experienced visual merchandiser currently working at Michael Kors since February 2024 and at IRANI CORP (Factory 54) since June 2021. Previously, Aiten served as a PR project manager at Wine Bureau | goodwine from February 2019 to February 2020 and held roles as a project manager and copywriter at Kiwi Agency from May 2014 to March 2015. Aiten also gained experience in social media management as an SMM manager at COXO Digital in 2013 and contributed to SMM and copyright at Be in trend! from October 2013 to 2014. Aiten holds a Bachelor's degree in Business, Management, Marketing, and related support services from Kyiv National University of Technologies and Design, as well as qualifications in interior design and visualization from Ultima design school and Render camp, respectively. Aiten is currently furthering education in interior design at Ultima school of interior design until January 2026.

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IRANI CORP (FACTORY 54)

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Irani Corp (also known as Al-srad Ltd.) is the exclusive representative of the world’s leading fashion brands in Israel using a variety of marketing channels: wholesale, multi-brand retail stores, mono-brand flagship stores, and e-commerce. It is a private company owned by the Irani family. Over the past three decades, Irani Corp created long terms and successful relationships with the leading international brands. the company revolutionized the Israeli fashion market by creating a premium retail environment for leading international brands and establishing a world-class infrastructure to ensure that each brand receives the highest level of service. The operating model of the company manages individually each of the leading brands by a brand manager and dedicated team while enjoying the synergy of being part of the leading premium fashion company in Israel, allowing top-of-the-line logistics, finance and IT services for all its brands. Our direct to consumer distribution channels: -Extensive retail network With 110 retail stores, of which 65 are mono-brand and 45 multi – brand and Over 30,000 sq.m. of retail space in prime locations throughout Israel, Irani Corp.’s retail concept stores, similar to leading multi-brand stores around the world, are popular among Israel’s fashion-savvy consumers who seek luxury and premium fashion brands. The Group operates the only fashion zone at Ben-Gurion International Airport, spanning 550 sq.m. of retail space. -E-commerce The website, Factory54.co.il, offers a large selection from the world’s top Premium and luxury brands, as well as a weekly fashion and lifestyle magazine with original content. Leading international brands: Irani Corp. is the sole distributor in Israel of over 100 leading international high-end fashion brands, including: • DIESEL • LEVI’S • HUGO BOSS • POLO RALPH LAUREN • TOMMY HILFIGER • CK • MICHAEL KORS • EMPORIO ARMANI • SAINT LAURENT • DOLCE & GABBANA And many more


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1,001-5,000

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