DJ

Darren Jefford

VP Of Engineering

Darren Jefford is a seasoned engineering executive currently serving as the VP of Engineering at IRIS Software Group since June 2025. Previously, Darren held the position of Director of Engineering for Data and AI at THG from January 2022 to July 2025, where leadership was directed over a team of 130+ engineers, focusing on enhancing e-commerce capabilities across a significant SaaS platform. Prior to that, a lengthy tenure at Microsoft spanned from 2002 to January 2022, culminating as Principal Group Program Manager in Conversational AI Engineering, overseeing strategic investments and program management for AI products. Early career experiences included roles at Siemens Business Services, Totem Systems Ltd, AnTech, Paritor Systems Ltd, and a focus on software development and consultancy. Educational qualifications include a Postgraduate MBA from The Open University and A-Levels from Exmouth Community College.

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