Grace Tsai

Grace Tsai is an experienced marketing professional currently serving as the SVP of Data-Driven Performance Marketing at Iris since March 2023. Previously, Grace held significant roles including Director of Marketing Intelligence and Analytics at Perficient, and SVP of Global Marketing Science Lead at Organic, where a focus on data integration and activation was prominent. Additional experience spans positions such as VP of Data Science at Huge, and VP of Director - Digital Audience Analytics at GTB, both emphasizing business intelligence and audience analysis. Grace began a career in digital marketing at firms like Aquent - General Motors and Awecomm Technologies, accumulating expertise in SEO and campaign management. Educational qualifications include a BFA in Visual Communication with a concentration in Advertising from Columbus College of Art & Design.