Iris
Eugenia Blackstone currently serves as Chief Marketing Officer at Iris Powered by Generali, where responsibilities include leading the strategic marketing efforts for the Identity and Cyber Protection Services business in collaboration with global executives, product management, and sales teams. Prior to this role, Eugenia held the position of VP, Global Marketing at Generali Global Assistance North America, overseeing a marketing team to execute comprehensive marketing plans and enhance industry thought leadership. Eugenia's experience also includes serving as Director of Marketing at Europ Assistance USA, where management of marketing initiatives for North American travel assistance and identity protection occurred, and previous marketing roles at CNH and Caterpillar Inc., emphasizing product line strategies and revenue growth. Eugenia holds a Bachelor of Science degree in Marketing from North Carolina Agricultural and Technical State University.
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Iris
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Iris® Powered by Generali is a B2B2C global identity and cyber protection company that offers always-available identity resolution experts and tech-forward solutions that uncomplicate the protection process. A division of the multinational, 190-year-old Generali, we opened our first Washington, D.C. office in 1983 with a simple mission, bringingcustomers from distress to relief – anytime, anywhere. It’s a calling we’ve held close to our hearts for decades now, and it’s made helping victims of identity theft and cybercrime feel like the most natural thing in the world for us. Although there was no business model to follow in launching such a service, we knew victims desperately needed an advocate to help them navigate a notoriously difficult process. That’s how we became one of the very first identity theft resolution providers in the U.S. in 2003. Today, our offering combines the world’s most caring, empathetic, expert assistance and support with the world’s most user-friendly and accessible identity protection technology. Our flagship product, Iris OnWatch®, encompasses the full circle of identity and cyber protection with powerful monitoring and alerts, proprietary device protection, 24/7 award-winning resolution assistance, and more – all accessible from our sleek, user-friendly dashboard. We know that identity fraud and cybercrime is a global issue, requiring a global solution, which is why we’ve got one – no matter what your customers’ coordinates are. With a presence in over 90 countries and counting, our identity & cyber protection services continue to go wherever our partners’ businesses take them.