iRobot
Marylou McGinley is a seasoned marketing professional with extensive experience in brand strategy and product marketing, currently serving as Senior Manager of Global Product Marketing for Digital Products & Services at iRobot since July 2016. In this role, Marylou leads go-to-market strategies, facilitating product innovation and lifecycle management for Roomba robot vacuums while overseeing messaging and creative asset development for multiple product launches. Prior positions at iRobot include Manager of Brand & Creative Strategy and Marketing Services Manager, where responsibilities encompassed brand stewardship and managing marketing activities in alignment with global strategies. Earlier experience includes working as an Account Executive at pep, LLC., focusing on in-store merchandising displays for major products, and as an Account Coordinator at Avid Marketing Group, managing coupon marketing campaigns for Diageo Americas, Inc. Marylou holds a Bachelor of Science in Business Administration with a focus on Marketing from Southern Connecticut State University.