Lulu Xu

Lulu Xu serves as the Director of Digital Marketing at Iron Mountain since March 2016, where responsibilities include developing data-driven marketing strategies, overseeing SEO efforts across over 60 markets, and enhancing lead generation and revenue. Previous roles include Senior Digital Marketing Manager and Program Manager, focusing on website optimization and strategic projects. Prior experience includes working as a Digital Marketing Analyst at inSegment, where Lulu developed B2B marketing strategies and analyzed campaign performance, and as a Marketing Intern at CreditEase, where market plans were created to attract investors. Lulu holds a Master of Science in Marketing Analytics from Bentley University and a Bachelor of Science in International Business from Qingdao University.