Irrational Agency
Simon West is Head of Survey Technology at The Irrational Agency, where Simon oversees research and quality control teams. Previously, Simon held positions at Kantar Media and Kantar Worldpanel UK, managing research operations and leading technical developments for market research services. Simon graduated from The University of Manchester with a degree in Physics.
This person is not in any teams
This person is not in any offices
Irrational Agency
Irrational Agency is a team of behavioral researchers who uncover personal narratives that drive non-conscious buying behaviors to enhance customer experience and drive business impact.