Irresistible Foods Group
Jessica Chou is an accomplished marketing professional with extensive experience across various industries. Currently serving as the Head of Marketing at Hello Hilo since 2023, Jessica also holds the position of Director of Strategy & New Ventures in the Office of the CEO at Irresistible Foods Group and has been involved with strategic initiatives at King's Hawaiian since 2020. Prior roles include Director of Marketing for Digital Growth at Blaze Pizza, Sr. Manager of Digital & Media Marketing at IHOP, and Senior Manager of Marketing at The Walt Disney Company, where Jessica honed expertise in marketing operations and strategic planning. Jessica's career began at Booz & Company as an Associate, following a Summer Associate position at Booz Allen Hamilton. Educational credentials include an MBA from NYU Stern School of Business and a B.S. in Computer Science from UC Irvine, complemented by training at the EDGE Performing Arts Center.
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Irresistible Foods Group
Irresistible Foods Group (IFG) is a family of authentic food & beverage brands that are beloved by their consumers for its irresistible products, uniquely connected through its shared values, and sold in the Perimeter. Our Values: We treat others with dignity – respect is unconditional. We are curious and never stop learning. We dream big and get stuff done. We celebrate bringing your own flavor. This is the core of our Irresistibility. Our Products: We create products that make ordinary occasions special and special occasions unforgettable. We believe Irresistible products are not trendy; they become a meaningful part of your life. We commit to continually exceeding your expectations. Good enough is not good enough. Our 'Ohana: Employees. Partners. Customers. We are all family. We are here when times are tough. We inspire you to grow. We hold you accountable to maximize your potential and celebrate your wins. Our ’Ohana grows together. Our Roots: We are here for the long-term and have no plans of leaving. We authentically steward brands into the future. We become a pillar of the communities we live in and work in. Let’s leave a legacy.