Steve Schumacher

Steve Schumacher is an accomplished marketing technology executive with extensive experience spanning several decades. Currently serving as VP of Marketing Technology at The Irvine Company since 2000, Steve has successfully directed technology initiatives focused on public interaction, including website activity, messaging strategies, advertising, and brand development to enhance customer retention and attract interest. Previously, Steve held the position of Vice President of Information Systems at Knott's Berry Farm, where responsibilities included the introduction of a company-wide point of sale system and advanced ticketing solutions. Early career experience includes roles as a Financial Analyst, Systems Programmer, and RAD Team Lead at Ford Aerospace, where Steve developed financial models and managed leasing activities. Steve holds an MBA in Business Administration from the University of California, Irvine's Paul Merage School of Business, earned between 1975 and 1980.