Marketing and Brand Management

The Marketing and Brand Management team at Irving Consumer Products is responsible for developing and executing strategies that enhance brand visibility and drive consumer engagement across the company's portfolio of household paper products. This multidisciplinary team focuses on innovation, sustainability, and category development, ensuring that each brand resonates with target audiences and meets market demands. Through collaborative efforts in research, marketing campaigns, and e-commerce initiatives, they aim to position Irving’s products as top choices for retailers and consumers alike.