Fitzroy Coward is a seasoned Product Designer with extensive experience in both client-side and agency settings, having worked with prominent firms such as Lloyds, Barclays, and Vodafone. With a background in hybrid UX/UI design and digital creative direction, Fitzroy excels in leading cross-disciplinary teams in navigating complex business environments and driving digital transformation initiatives. They specialize in rapid prototyping, user research, and information architecture, contributing to successful product design enhancements across multiple platforms. Currently, Fitzroy is a Design Consultant at UX/UI Design Ltd, focusing on integrating emerging technologies like AI and augmented reality into user experiences. Additionally, Fitzroy holds a BA Hons degree from Birmingham City University.
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