Lara Verdugo

Lara Verdugo is an accomplished marketing professional with extensive experience in diverse global markets. Currently serving as Head of Marketing for ISDIN in the USA, Lara leads marketing initiatives across various direct-to-consumer channels and oversees innovation and performance campaigns. Prior to this role, Lara operated as a Marketing Manager in China, leveraging bilingual skills and cultural insights to foster brand equity and growth. Experience at Procter & Gamble as a Senior Assistant Brand Manager for Pantene Europe showcased strong competencies in consumer understanding, brand strategy, and multi-functional team leadership. Additionally, Lara has held roles in sales, translation, and teaching, supported by a robust academic background in International Business Economics and Trade from prestigious institutions across Europe and Asia.