Kevin Crociata

Kevin Crociata has extensive work experience in marketing and general management. Kevin began their career at Procter & Gamble in 2005, where they held various marketing roles. As the Marketing Director for the Hair Care Portfolio, they led a $1.5 billion business and successfully repositioned the brands to achieve a competitive advantage. Kevin also served as the Marketing Director for the Fabric Care Portfolio, overseeing a $4.8 billion business. During their tenure, they developed long-term strategies and executed marketing plans to drive growth. Additionally, Crociata was responsible for the profitable growth of the Tide and Always brands, leading cross-functional teams and agency partners.

In 2016, Crociata joined Totes Isotoner as the Vice President of Brands and Marketing, where they were responsible for driving profitable sales growth for the company's brands. Kevin then served as the General Manager of the US Market before being promoted to Senior Vice President & General Manager, with P&L responsibility for the US business region. Throughout their career, Crociata has demonstrated strong leadership and strategic marketing skills, consistently delivering results for the organizations they have worked for.

Kevin Crociata completed their Bachelor's degree in Business Administration and Management, General from the University of Michigan - Stephen M. Ross School of Business, from 1990 to 1994. Kevin further pursued their education and obtained a Master of Business Administration (MBA) degree in Business Administration and Management, General from Michigan State University - Eli Broad College of Business, from 1998 to 2000.