Keren Messing Rotem

Keren Messing Rotem is a seasoned marketing professional currently serving as Chief Digital Officer (CDO) and Chief Marketing Officer (CMO) at Discount Bank since July 2025. Prior experience includes the role of Vice President of Marketing and Digital at Assuta Medical Centers from January 2020 to July 2025, Director of Digital Marketing at IDC Herzliya between September 2017 and January 2020, and Head of Digital Marketing at Tel Aviv Medical Center from January 2012 to August 2017. Keren holds a Master of Science (MSc) degree in Business, Management, Marketing, and Related Support Services from Tel Aviv University, where studies took place from 2004 to 2006.