Alessandro di Benedetto

Alessandro Di Benedetto serves as the Executive Design Director at Sketchin since January 2017, leading multidisciplinary design teams and directing experience design projects, focusing on customer and user experience strategies. In addition to this role, Alessandro is a lecturer at both the Istituto Europeo di Design and TAG Innovation School, teaching design methodology and principles of user interface design. As a co-founder of Speculative Futures Milan, Alessandro contributed to the promotion of Futures Design Thinking. Previous positions include Creative Director and Associate Digital Art Director at Razorfish, Art Director at BRH+, and various freelance roles, all emphasizing user experience, interaction design, and brand strategy. Alessandro holds a degree from Politecnico di Torino.