Italchimica srl
Maurizio Fasoli is a seasoned sales professional with extensive experience in the paper and hygiene products industry. Currently serving as Sales Director for the Professional Division at Italchimica since May 2024, Maurizio previously held various leadership roles at Lucart from December 2009 to May 2024, including Sales Manager for AFH Italia and Tenderly Professional. Earlier positions include Field Sales Manager at Huhtamaki and Key Account Manager at Kimberly-Clark Professional. Maurizio began their career at Kimberly-Clark in 1990, transitioning through multiple roles and gaining significant expertise. Educational background includes a degree in chemical engineering from the Istituto Tecnico Industriale, completed between 1982 and 1986.
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Italchimica srl
The company history started back in 2001 when the Fioretto family set up Italchimica: the Professional detergent manufacturer that aimed to innovate and revolutionise the world of cleaning products with its Sanitec brand. In the beginning the three brothers filled the roles of both owners and the entire workforce, in turn dealing with product mixing, packaging and shipping, and handling transport paperwork and invoicing themselves. In a short time their considerable intuition helped deliver product innovation and gain a greater market share, leading to increasing staff numbers and structure. In recent years, Italchimica has devised and patented important smart washing systems provoking fresh interest in the future of professional cleaning.