Angela Guida

Angela Guida has a strong background in marketing and ecommerce. Angela is currently working as the Head of Ecommerce & Marketplaces at Italiaonline since 2023. In this role, they are responsible for the growth strategy of Italiaonline Ecommerce and Marketplace Alibaba.com, focusing on product development, pricing strategy, and marketing activities.

Previously, Angela worked at Sisal Group for several years. From 2019 to 2022, they served as a Product Marketing Manager, overseeing the MySisal program and 13 different retail services. Angela was responsible for designing and implementing marketing plans and communicating with a network of over 35,000 points of sale across Italy. Prior to that, Angela worked as a Games Tender Project Manager, leading a team and managing the renewal of the public tender of SuperEnalotto concession and other games of chance. Angela also held the role of Trade Marketing Manager, where they developed and launched a new retail brand, implemented incentive activities, and led the development of a new retail website portal. Additionally, Angela worked as a Trade Marketing Specialist, responsible for designing promotional materials, analyzing sales data, and conducting training courses.

Before their time at Sisal Group, Angela worked briefly as a Visual Merchandiser at Bottega Verde, where they organized showcase spaces and promotional corners to maximize sales.

Overall, Angela Guida has a diverse range of experience in marketing and ecommerce, with a focus on product development, pricing strategies, and retail strategy implementation.

Angela Guida completed their education history as follows:

- In 2023, they obtained a degree in Marketing for Business Solutions from SDA Bocconi.

- In 2018, they completed the program "Speed MI Up - The Best Place to Startup" at SDA Bocconi.

- In 2017, they earned an Executive Master's degree in Retail Management from SDA Bocconi.

- In 2010, they completed a Full Time Master's program in Marketing & Communication at 24ORE Business School.

- From 2007 to 2009, they pursued a Master's Degree in Contemporary History at Alma Mater Studiorum – Università di Bologna.

- From 2003 to 2006, they obtained a Bachelor's Degree in International Relations from Alma Mater Studiorum – Università di Bologna.

- Prior to their higher education, they attended Language High School.

Additionally, Angela obtained a certification as a 1-Star Sales Expert through an E-Learning program offered by Alibaba Group in 2022.