Paulina Guianatti Vladilo

Paulina Guianatti Vladilo is an experienced marketing professional currently serving as Jefe de Marketing Intelligence at Itaú Chile since December 2021, focusing on competitive analysis, market research, and consumer insights. Previously held positions include Líder Martech & Growth and Growth Marketing Lead in the Gerencia de Marketing, as well as Product Owner Senior for the Growth Marketing Microempresas team, specializing in client acquisition and retention strategies. Prior to Itaú, Paulina worked at Entel as an Analista de Marketing snr and Scrum Master within agile teams, and at Derco, where responsibilities included digital marketing analysis and innovation projects in the automotive sector. Educational qualifications include a Curso Líderes de Growth from Growth Rockstar and a Diplomado in Product Growth and Marketing from The Valley Business & Tech School, among others.