Larissa R.

Larissa R. currently serves as a Senior CRM Analyst at Itaú Unibanco, responsible for CRM strategies and operations across various lines, including credit cards and personal loans, utilizing Salesforce Marketing Cloud and CDP for audience segmentation and communication. Previous experience includes leading CRM projects at Salon Line Brasil, focusing on growth strategy, inbound marketing, and digital campaigns. Larissa's earlier roles encompassed media analysis and campaign management at companies such as Desinchá Company and Zoom & Buscapé, alongside internships at Blinks and Agência ECA Jr., where foundational skills in media and public relations were developed. Larissa holds a postgraduate degree in Communication and Digital Media from ESPM and a Bachelor's degree in Public Relations from USP.