itel India
Mukesh Kumar is an experienced marketing professional currently serving as the Assistant General Manager at itel India since January 2019, where Mukesh leads business unit marketing planning and strategy for the Itel brand across West and South India, achieving significant business targets. Prior to this role, Mukesh held the position of Senior Manager at Lava International Limited from February 2011 to December 2018, overseeing the planning and execution of various ATL and BTL marketing activities while developing integrated marketing communication plans and trade marketing strategies. Mukesh's earlier experience includes a Deputy Manager role at Spice Mobility Ltd, where responsibilities included managing BTL activities in Maharashtra and Gujarat, coordinating regional marketing budgets, and executing branding initiatives. Mukesh holds an APMP in Marketing from the Indian Institute of Management, Calcutta, and an MBA in Marketing from Bharti Vidyapeeth Institute of Management and Research.
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itel India
itel is a part of the TRANSSION Group, a handset manufacturer which ranks 4th among the top mobile phone brands globally. Launched in India in April 2016, itel aims to democratize technology for masses of India. Our brand vision ''itel Hai Life Sahi Hai'' emphasizes on our commitment to provide a value-driven offerings to our customers for a more convenient and better life. We aim to empower consumers by providing them with cutting-edge technology that is both affordable and accessible. The product range includes- Smart TVs, itel Smartphones, Soundbars and Smart Gadgets targeted towards aspirants and millennials from Tier 3 and below markets who are willing to upgrade their technological experience. Recently, itel was honoured as the ‘Most Popular Smartphone Brand in Sub 7k Segment’ and 'Best Budget Smart TV Brand' at the Mobility Excellence Awards 2021. We have also been recognized as the Most Popular Brand Under 7K and most trusted brand – As per CMR Report 2021. The achievement of the milestone of eight crore customers further inspires us to reach greater heights of success by introducing creative and technologically advanced digital products that can meet the needs of the new India.