Mukesh Kumar is an experienced marketing professional currently serving as the Assistant General Manager at itel India since January 2019, where Mukesh leads business unit marketing planning and strategy for the Itel brand across West and South India, achieving significant business targets. Prior to this role, Mukesh held the position of Senior Manager at Lava International Limited from February 2011 to December 2018, overseeing the planning and execution of various ATL and BTL marketing activities while developing integrated marketing communication plans and trade marketing strategies. Mukesh's earlier experience includes a Deputy Manager role at Spice Mobility Ltd, where responsibilities included managing BTL activities in Maharashtra and Gujarat, coordinating regional marketing budgets, and executing branding initiatives. Mukesh holds an APMP in Marketing from the Indian Institute of Management, Calcutta, and an MBA in Marketing from Bharti Vidyapeeth Institute of Management and Research.
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