Brendan Kenalty 🚀

Brendan Kenalty has a diverse work experience spanning multiple industries and roles. Brendan has worked as a CMO, Data Scientist, and Advisor Content Strategist at ReachStack, where they utilized data-driven communication to drive revenue growth for financial services and wealth management firms. At Sheridan College, Brendan served as a Fellow in Signature Learning Experiences and a Digital Marketing Instructor at Pilon School of Business, where they shared their knowledge and experience with the next generation of marketing and business leaders.

As a Data Scientist and Marketing Technology Consultant at demand4digital, Brendan helped businesses select, implement, and optimize marketing technology platforms to achieve their objectives. Brendan also worked as a Contributor in Innovation in Wealth Management at Nasdaq.

Brendan co-founded and served as the CMO and a board member of itracMarketer, where they developed a platform called ReachStack that facilitated increased interaction between advisors and clients, resulting in a growth in assets under management for wealth management firms. Brendan also served as an Advisory Board Member at Overbond, a fintech startup in the bond issuance field.

At Manulife, Brendan was the AVP and Global Lead for Digital Social Content Marketing & Analytics. Brendan built a centralized digital group and a Center of Excellence to accelerate the adoption of digital marketing practices across the enterprise. Prior to that, Brendan worked at Microsoft as the Digital & Social Marketing Lead for Canada and at Maple Leaf Foods as the Director of Digital, Email & Social Marketing.

Brendan's early work experience includes a role at BlackBerry, where they focused on customer base management and digital social CRM to enhance customer engagement and monetization.

Overall, Brendan Kenalty has a wealth of experience in data-driven communication, marketing technology, digital marketing, and social media management across various industries.

Brendan Kenalty graduated from McMaster University in 1992, where they obtained a Bachelor's degree in Mechanical Engineering. Brendan then pursued further education at the Schulich School of Business - York University, earning an MBA (Masters of Business Administration) specializing in Marketing & Finance from 1994 to 1997.

In addition to their formal education, Brendan Kenalty has obtained multiple certifications. Brendan received certifications in Data Visualization, Hands On Essentials - Data Warehouse, Intermediate Machine Learning, Intro to Machine Learning, Pandas, Python 1: Core Data Analysis, and Python Programming from various institutions such as Kaggle, Snowflake, and The Marquee Group in October 2022. Brendan also holds certifications in Digital Marketing Platform from Google in September 2021 and Salesforce Certified Marketing Cloud Email Specialist from Salesforce in January 2022. Additionally, they obtained certifications in Content Marketing and Social Media Marketing from HubSpot Academy in April 2022, and they are set to receive a Google Analytics Certification from Google Digital Academy (Skillshop) in March 2023.