Direna A. Cousins

Director of Membership at ITS America

Direna A Cousins is an accomplished professional with extensive experience in membership and engagement across various organizations. Currently serving as the Director of Membership at the Intelligent Transportation Society of America since April 2022, Direna previously held the position of Manager of Member Experience and Engagement at the American Association of Port Authorities from February 2021 to April 2022. Prior roles include Member Engagement and Digital Media Manager and Membership & Social Media Coordinator at APPA - Leadership in Educational Facilities, and Sales Associate at Macy's. Direna's career also includes experience as a Program Associate at the US Government Accountability Office and various positions in social media engagement and outreach, including as a volunteer and intern. An educational background includes a Bachelor of Science in Communications from Montreat College and ongoing pursuit of a Master of Business Administration at Northwestern University's Kellogg School of Management.

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